Values
Honesty, integrity, strategy
I believe a realtor's value is directly correlated to these three characteristics.
Honesty - An absolute must in my practice, and the real estate industry as a whole. Dishonesty is a detriment and liability to both a realtor and their client. If I believe that I am not the best option to help you buy or sell a property, I will tell you. If I think it makes sense to wait to list your home, I will tell you. My customer's and client's best interest is always top priority. Short term gains do not outweigh the long term pains that are inevitable from dishonest practice.
Integrity - When I say I will do something, I do it. This is one of the reasons that I don't push clients off onto assistants or buyer/seller teams. The goal is not to grow the largest real estate team in Portland. The goal is to provide the best real estate purchasing or selling experience. I believe that comes through delivering exceptional customer service with high integrity.
Strategy - Every purchase or sale requires its own individual strategy in order to best position my clients for success. Knowing this, I ascertain our client's personal needs and goals, combine that with specialized market knowledge, experience, and talent, and develop a plan. I recognize that clients are as individual as the properties that we sell. It is imperative to take the time to develop a strategy with them, not force them into a one-size-fits-all model.